Coach Daddy Review: The Cupcake Rack



We planned a cupcake party.

It was opening weekend of the NFL playoffs. A Saturday devoted to watching the Titans vs. Chiefs, then the Falcons vs. Rams turned into a day of peek-ins to each game whenever we could. Soccer matches and toting kids about cut into viewing time.

Sunday felt much the same – only the games had changed.

And by the time I’d finished a themed dinner for the main event of the day – the hometown Carolina Panthers matchup against hated rival New Orleans Saints – both games were in the books. And it wasn’t a good look for the home team.

Still, Carolina barbecue chicken and red beans and rice – symbolizing both cities, living, at least in culinary harmony – ain’t such a bad way to go, even if the timing is a little off.

The girls and I planned to review The Cupcake Rack. Elizabeth Higby Crouch’s invention makes professional-looking cupcake displays easy – even with a guy like me calling the shots. Even with the home team losing and dessert pushed past 10 p.m.?

I promise Camdyn didn’t lose her left hand making cupcakes. She’s just that fast in the kitchen.

Mission accomplished.


Four teams, one prize. (Well, 19, for us. And we destroyed them.)


An easy way

Elizabeth and I connected recently on LinkedIn.

I loved her story. The way she came in without chef-like credentials and wanted to create an easy way to make a cupcake bouquet. I didn’t even know a cupcake bouquet was a thing. I thought, like most of you, that cupcakes just grew on trees.


Anyone who wants to make life easier for me gets a special spot at my buffet.

The Cupcake Rack made life easy for me. My family pitched in to make cupcakes and frosting and even agree that we’d use Tennessee Titans colors for the frosting because they were the team in the tournament we least despised.

The Cupcake Rack comes with a plastic flower pot bottom and iron rack that fits into it.

It also comes with a frosting bag and tip, and a flower decoration that we’d have used if it didn’t clash with the Titans’ colors. Maybe when we use it again for the Super Bowl, we can strap on the green flower. The Philadelphia Eagles can use all the help they can get.

The awesome thing is you don’t even have to make the cupcakes to make a display far beyond what you might consider your own capabilities.


What we loved

It was so easy to use, and also it holds 19 cupcakes. I love prime numbers. The Cupcake Rack easily made me look like the culinary equivalent of Eagles quarterback Nick Foles – not the highest pedigree, no, but just enough moxie to make something magic.


What we didn’t like

Storage. It’d be nice if everything in life could fold up and fit in the cupboard. The Cupcake Rack will take up some space, but probably getting rid of that bread machine you haven’t used since Savage Garden was a thing would be a great idea anyway.

Ready to win your own rack?

Elizabeth provided a Cupcake Rack for me to review for this post.

I love it and will use it again. Now’s your chance to win one of your own. Here’s how:

  1. Comment on this post and tell us what ideas you have for using The Cupcake Rack.
  2. Wait a week and send good vibes.
  3. A winner will be chosen at random on Monday, Jan. 29. Open to U.S. addresses only.

What would you do with your own Cupcake Rack?

grayson cupcakes# # #




  1. Sara Strand says:

    I have two birthdays in April and mine in March… obviously I need this. PS) my brother is THE biggest Chiefs fan and was so sad his beloved team lost. He wore his Zubaz and everything. Ha!

    1. Eli Pacheco says:

      This would be a great early birthday present, Sara – and getting it now would give you time to practice a ton before all the birthdays hit!

      Yes, it was a sad postseason for your brother’s Chiefs. I can’t stand the Chiefs, but any dude who still has his Zubaz gets a fist-bump from me!

      Look forward to your post from the Peaceful Posse today. You’re entered in the contest!

  2. ksbeth says:

    i love making cupcakes for people, for events, and even just for me, at times. i have tried many colors, flavors, and styles, with mixed success, though all contain a lot of love. if i won the rack i would proudly display my gifts, at home as well as out in my world. it would make me look organized and display my gifts of love. my next one would be creating a cupcake valentine tree.

    1. Eli Pacheco says:

      What the world needs now is cupcakes, sweet cupcakes. Wasn’t there a song like that, Beth? They’re best made with love (and maybe not even little plastic football helmets).

      Groundhog Day could be fun with something like this! You’re entered, and good luck!

  3. Life is to short to not enjoy cupcakes! I bet cupcakes taste even better on this adorable stand! Love the flowers she made. Although my boys would appreciate team colors more. LOL

    1. Eli Pacheco says:

      You got that right, Kim! You get a total boost in presentation points at least. Trust me, if the Broncos were in the playoffs, these puppies would be blue and orange!

      Good luck in the giveaway!

  4. Beth says:

    This is so fun! I make some pretty awesome St. Patrick’s Day cupcakes so I’d maybe use it for that. Or maybe I’ll make some for the Super Bowl even if my hometown team won’t be there (sob) it’s still being held in my city so it would be fun to do something epic.

    1. Eli Pacheco says:

      We connected on LinkedIn and I asked if she worked with influencers. I’ll be on the lookout for more opportunities like this.

      I was so rooting for Minnesota, Beth. Jacksonville-Minnesota would have been epic.

  5. Love cupcakes! Well done!! I don’t care who is in Super Bowl as long as it isn’t the Rams 😡

  6. I love cupcakes! I don’t care who is in the Super Bowl as long as it isn’t The Rams!!! 😡

    1. Eli Pacheco says:

      Cupcakes = good. Why the Rams hate? I don’t know that I’ve ever known anyone who hated that team. Oh, wait … except for Seahawks fans and St. Louisians!

      1. Well… use to live near St Louis. Had season tix to Rams a couple of years. I think the owner is a douche ergo… want nothing good for them. Sorry. What they did to the city of St Louis is despicable..especially when that city has seen so much tragedy in recent years. 😡

      2. Eli Pacheco says:

        That makes sense, Courtney. Do you also hate the (football) Cardinals? Do you root for the Chiefs, now?

        It’s a shame NFL owners let them go. Although I heard that stadium could use some work. At least they still have the Blues.

      3. I still root for the AZ Cardinals… not the Chiefs. No no no! I will support Green Bay for the sake of my nephew who loves them!! The Cardinals left bc of the way St Louis treated them. Built the stadium AFTER they were gone. And yes they still have The Blues but I don’t care about NHL 😕

      4. Eli Pacheco says:

        Hayden’s a CArdinals fan. The Chiefs are gross. Aaron Rodgers is cool and lucky to be dating Danica Patrick. I always wondered why St. Louis and Cleveland don’t have NBA teams.

  7. Court says:

    I almost always have cupcakes when I want one. It’ what to do with the other 22…

    Honestly, it will live in my shed until I need it for a party and then go back to the shed because I don’t currently have an actual place to live.

    1. Eli Pacheco says:

      That’s a great way to live, Court. The next 22 always get me too – for cupcakes, bowls of cereal, enchiladas …

      I wish I could attach a place to live onto the prize.

  8. Akaleistar says:

    The Cupcake Rack looks awesome! Also, your cupcakes look yummy 🙂

    1. Eli Pacheco says:

      It’s definitely a cool invention, Ashley, way better than a Chia Pet, even! I’d have saved you a cupcake, but there were only 19.

  9. Charlotte says:

    WHAT?! this is so fun! And unlike so many other appliances in my kitchen that I feel I have no more use for (looking at you, complicated smoothie/juice maker), I feel like this would come in handy on multiple occasions. 1) I want to bake more and 2) I also thought cupcakes grew on trees but you learn something new every day and I want to impress guests with my cupcake branches. I’d create an Easter cupcake bouquet. Let’s make that a thing!

    PS: I’m impressed by how quickly your daughter operates in the kitchen. I operate at a snails pace, personally.


    1. Eli Pacheco says:

      Cool, isn’t it Charlotte? I wanted to try and make the cupcakes look like a helmet. If you win, you should put the smoothie/juice maker on Craig’s List. (Unless that thing makes cupcakes.)

      Cupcakes > juicing, also.

      Camdyn’s tough to catch in the kitchen and on the soccer field. But she’s a sucker for snacks, just like me.

  10. Kisma says:

    Very nice, I have a very large pantry in the back of my kitchen that has the perfect corner that I could store it in when I am not making cupcakes for Valentines Day and St Patrick’s day for my family! Was Savage Garden really ever a thing? I am making Valentines Day cards and watching This is Us Superbowl Sunday- so I can cry the ugly cries all weekend, I think the same will result with Super Bowl. Just saying…

    1. Eli Pacheco says:

      It’s like ready-made for your pantry, Tiff. And don’t forget Arbor Day! Maybe the bread maker has a bigger history than Savage Garden. Might be too close to call.

      Why do people like weepy shows so much? I’d rather crush a cupcake or three and put a voodoo hex on New England than cry over a show (although I might cry over the Super Bowl.)

      We’re considering baking a turkey and naming it Tom Brady for the big day.

  11. vicki says:

    For me?? No way. Too putzy- I guess that’s not really a word. To much work is what I mean.. Cupcakes, when I can put it all into one cake pan and be done?? For my daughter who loves to do things like that kind of stuff and has 2 of my grand babies. She will use them to make adorable birthday bouquets!! What a great idea!!

    1. Eli Pacheco says:

      Yes, for you, Vicki! You could. I understand putzy. The toughest part is getting the cupcakes in the holes without licking them first. That might, I understand, be a *me* problem.

      I’ll enter you on behalf of your daughter – who I hope will make you a bouquet. Good luck!

      1. vicki says:

        Thanks!! Hahaha!! And no- its not just a “you” problem!! I can’t manage to put the batter in the pan without just a “little” getting in my mouth…. YUM!!

      2. Eli Pacheco says:

        Same. We have to test it, don’t we?

  12. stomperdad says:

    If I got this (which I won’t because… Canada) it would be kinda pointless. Cupcakes don’t last long enough to be put on a rack. It looks purty though!

  13. Wow, i didn’t even know that was a thing! It would be great for bringing cupcakes to Bible study on occasion. We all like snacks.

    1. Eli Pacheco says:

      I like to find things people aren’t aware are things, Meems. I can totally see you bringing them to bible study. It would be … sweet.

      Shall I enter you in the giveaway?

  14. Roxanne says:

    I’d probably make cupcakes more often just so I could display them and make my house look like there’s always a party happening. Plus, cupcakes.

  15. holley4734 says:

    Who can be sad when there are cupcakes? Sociopaths probably. But still so many happy people because cupcakes = joy. 🙂

    1. Eli Pacheco says:

      Those very words ought to grace the arch of every American city. Even a sociopath can’t easily resist the goodness of a cupcake just for you.

      1. holley4734 says:

        True enough. Sociopaths have to eat too. 🙂

      2. Eli Pacheco says:

        Just don’t turn your back!

      3. holley4734 says:

        Right! They will steal your cupcake and not feel sorry. Not even a little bit.

      4. Eli Pacheco says:

        Cupcake crimes are the worst. Right up there with whoever designed hospital gowns.

      5. holley4734 says:

        I know right?! lol

      6. Eli Pacheco says:

        I need to get back to your page soon.

      7. holley4734 says:

        Yes!! I felt the same way today about your page. 🙂

      8. Eli Pacheco says:

        It was the cupcakes, wasn’t it?

      9. holley4734 says:

        Definitely! 🙂

  16. The bouquet looks yum! Plus it’s such an interesting concept.☺️

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