I always told Hayden I thought she’d someday own a business.
I still believe in that. She just has that enterprising spirit, that quiet assuredness to get the job done. Today’s #GirlsRock spotlight falls on a woman who started her own business and gave it her name.
Meet Amber Lorine, the graphic designer behind Amber Lorine Design.
She also works for Rezenerate as a graphic designer. Today, D in the #AtoZChallenge is for designer. (I can be clever like that, and it’s a good way to get this interview in. We finished it a couple of months ago!)
Amber is also fellow UNC Charlotte alumni. I have those a lot around here, don’t I? Niner pride and all. I’m trying desperately to catch up on the #AtoZChallenge pace, and hope you’ll enjoy the interview!
Eli: When you were little, what did you think you’d grow up to be?
Amber: Marine Biologist. We lived in Monterey and went to the aquarium every weekend. I was fascinated by all the creatures of the deep.
Eli: What did you imagine that career would be like?
Amber: I had daydreams about it all the time!
The child part of me dreamt of finding a lost tribe of real mermaids, but the realistic part thought about either deep sea exploration or sharks.
Eli: How does that adventurous spirit help you now as a graphic designer?
Amber: I find myself thinking outside the box more than many of my peers. It also means I see magic everywhere!
Eli: Where, for example? Where was the last place you saw it?
Amber: In the reflection of the sun in a puddle, it was overcast and raining, then all of a sudden, a shaft of light pierced through and down right in front of me. It caught the oil-slick and reflected so bright, it looked like the birth of a rainbow. That seemed pretty magical when it happened!
Eli: What’s the most challenging part of doing graphic design for you?
Amber: Making difficult customers happy is the most frustrating and challenging. They don’t know what they want, they just know they want something. I can do everything a person requested, present it, and get shot down because they don’t like it. Now, this doesn’t happen often, maybe 15% of the time. But it makes the job so much more rewarding when I can “read their mind” and create exactly what they had envisioned.
Eli: When you’re beginning a project, what are your best practices? What advice can you give to people who need to meld creativity and functionality?
Amber: Think about what you would like to see if the product or project were geared for you…like what pops out at you when you watch other ads or commercials, then tailor it to the client’s specifications.
Show them something that they haven’t thought of yet, the worst they can say is, “I don’t like it, let’s try a different direction.” Then you haven’t wasted anything, because even negative feedback is still feedback!
Eli: When you see something out in the wild that triggers a creative spark, do you try and capture that for a current or future project? Has that ever happened?
Amber: All the time! The way the clouds form before a thunderstorm, the reflection of light on water, the ripple of muscle under the fur of an animal, even the simple beauty of a sunset. They all inspire!
Eli: Is there anything you want to get better at?
Amber: I started teaching myself video editing for my job, I really enjoy it, but there is so much room for improvement. Luckily there are plenty of online tutorials available!
Eli: If you had to make an online tutorial for one of your skills, which would you choose? And what would it be like?
Amber: I would do one on all the great shortcuts I have learned/figured out in PhotoShop and Illustrator that I wish I knew much earlier! It would be short but fun!
Eli: Amber, thanks so much for taking the time to talk to us. What advice would you give to girls when it comes to embracing your creativity?
Amber: My advice: “To live a creative life, you must lose your fear of being wrong!”
Other posts in the A to Z Challenge
A is for Approachable Stranger in Target
B is for Boy without a job
C is for Courtney Wright, guest blogger