
Stadiums: They ought to be named after dead guys or geographical fixtures.
That’s just my take. It’s in the Coach Daddy Almanac, chapter 11, section 2. Some corporate genius wondered aloud whether companies would shell out more cash for naming rights on the home field. I suppose the outfield signs weren’t enough.
Even the radio studio and sports talk email inboxes have corporate sponsors attached.
They even renamed Charlotte Motor Speedway after a home improvement big box. It didn’t last long. And naming the Denver Broncos’ home field after an investment firm went over like raiders colors in a Rocky Mountain Super Bowl party.